Yes Malvika, they buy them for women, probably 90% of what a heterosexual man does (or more) is to show off for a woman(I'm sure you noticed as much). The people who don't want to chip in money for a party probably really don't have it because that car is eating them alive, via insurance, gas, car notes etc. At least for some people that's the case. Cars seem more important to men because they are expected to do things like drive a woman to dinner, pay for the dinner, take her home etc. Yes, its 2010 and a new world, but you know if you had to drive some asshole to dinner and pay for the meal you will probably get together with your girlfriends afterwards to talk about how much of a deadbeat loser he is; I may be wrong though.(or you probably wouldn't bother with someone like that)
Usually people buy material things to boost their ego, or to feel like they achieved something. For most people a car is like an extension to themselves, and how they want the world to see them. Strange thing is, that material thing never seems as good once you get your hands on it; you always want more --especially when that thing becomes last year's thing, or the older model. I remember when a friend of mine bought his new car, he wanted to drive everywhere. Suddenly he always had to go out --even when we went to clubs and etc. he always wanted to check out a another club while we were in one or just be seen driving around. If he could drive the car inside the club and just chill in it, he would.
Anyway the moral of the story is, there are a lot of men who let their cars and clothes do the talking for them to women; most likely because there are a lot of women who "listen" only to cars and material things(there wouldn't be a point to doing it, if it didn't work). Its how this society is though, we're all to blame.
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