Thursday, July 8, 2010

Commercials

Sometimes I think it would be so interesting to be an ad executive. With DVR these days, I rarely watch commercials, but there are a few that I will see that have me entertained. Now that DVR has infiltrated every day life, I wonder what the marketing companies are doing to catch a consumer's attention.

If I have to watch commercials, I fascinate myself with trying to figure out which celebrity is narrating each commercial. You'd be surprised with the amount of celebrities who are toting brands that you would never think fit this person.

That to me is a fun game I play if I am watching, but it doesn't make me want to purchase any products any more than I would have in the past. Are these voices added to entice us or just because it's easy to score a celebrity looking for a little extra income on the side? Ad executives have a tough job ahead of them now that so many more people are able to fast-forward through commercials. The next thing they'll decide is to have every actor wear a shirt with a brand on it. It's happened already on some shows.

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