Blogging and my job

When the assignment of learning to blog for class was discussed it was said that to find a job almost everyone will need to know how to blog. I found this interesting as it relates to my current job. I am a secretary at a real estate office and part of my job is maintaining the company blog site: http://blog.netterrealestate.com/. I am responsible for posting everything that goes onto the company blog site.Since I first started blogging for the company about 3 years ago it has shown to be a great marketing tool.

Today the internet is used for everything including the sale and purchase of a home. The majority of buyers look to the internet to purchase a home prior to getting out and actually looking at the homes. Maintaining the blog site is important because as I have learned google and other search engines will show the blog as a search result depending on the key tags and the blog's ability to "stick to the topic". My main goal in blogging is for a potential buyer to type particular key words into a search engine and for our blog site to come up as the first, or one of the first results. Luckily I have been successful and our statistics have been good and at times great! It all depends on how often you blog, the blog's relevance to your main topic (ie: real estate), and the use of key tags (or key words).